Luxury modern home at dusk
Real Estate Lead Generation Specialist

More Leads.
More Appointments.
More Closings.

I help real estate agents, brokers and property developers generate qualified buyer and seller leads using high-converting Facebook & Instagram advertising campaigns that deliver measurable business growth.

2,500+
Leads generated
$2.73
Avg. cost per lead
120+
Campaigns run
Portrait of Afeez N. Alfred, real estate social media marketing specialist
Available for new clients
  • Meta Ads
  • Facebook Ads
  • Instagram Ads
  • Lead Generation
  • Performance Marketing
Results

Numbers from real estate campaigns

Figures below are drawn from portfolio case studies and are presented as examples of campaign performance, not guarantees of future results.

2,500+

Qualified Leads Generated

$2.73

Average Cost Per Lead

5.6M+

People Reached

120+

Real Estate Campaigns

98%

Client Satisfaction

Afeez N. Alfred at his desk
About

Marketing built specifically for real estate professionals

I'm Afeez N. Alfred, a Real Estate Social Media Marketing and Lead Generation Specialist. I work exclusively with agents, brokers, Realtorsยฎ and property developers across the USA, UK and Canada, building paid social campaigns that produce qualified buyer and seller conversations rather than empty engagement.

My work covers the full funnel: audience research, offer design, ad creative, landing page optimization, retargeting and CRM integration, so that every enquiry lands in your pipeline with the context your team needs to follow up fast. Campaigns are measured on cost per qualified lead and appointments booked, and refined week after week against those numbers.

The goal is simple and unglamorous: a predictable, ROI-focused flow of listings and closings you can plan a business around.

  • Real Estate Social Media Marketing
  • Facebook Ads
  • Instagram Ads
  • Lead Generation
  • Conversion Optimization
  • Retargeting
  • CRM Integration
  • ROI-focused Campaigns
  • Appointment Generation
Services

Everything needed to turn ad spend into appointments

A complete paid social system for real estate โ€” from the first audience test to the lead landing in your CRM.

Facebook Ads

Full-funnel Facebook campaigns built around listings, open houses and home valuation offers that put your brand in front of ready-to-move buyers.

Instagram Ads

Scroll-stopping reels, story and carousel creative that turns property showcases into direct enquiries from local buyers and sellers.

Buyer Lead Generation

Instant-form and landing page funnels that capture financing-ready buyers with the budget, timeline and area details you need.

Seller Lead Generation

Home valuation and "what's my home worth" campaigns designed to fill your pipeline with motivated listing appointments.

Audience Targeting

Geo-fenced neighbourhood targeting, lookalikes from past clients and behaviour-based segments that cut wasted ad spend.

Landing Page Optimization

Fast, mobile-first property pages with clear calls to action, tested headline by headline to lift conversion rate.

CRM Integration

Leads pushed straight into Follow Up Boss, HubSpot, GoHighLevel or your inbox, with instant speed-to-lead notifications.

Retargeting Campaigns

Warm sequences that follow up with page viewers, video watchers and form abandoners until they book a viewing.

Performance Reporting

Clear weekly dashboards covering spend, cost per lead, appointment rate and the numbers that matter to your bottom line.

Marketing Strategy

Positioning, offer design and a market-specific roadmap so every dollar of ad budget supports long-term listing growth.

Process

A five-step system, run the same way every time

No guesswork and no black boxes. You always know which stage your campaigns are in and what happens next.

  1. 01

    Research

    Deep dive into your market, price bands, competitors and past client data to define exactly who we should be reaching.

  2. 02

    Strategy

    Offer, funnel structure, creative angles and budget allocation mapped out before a single dollar goes live.

  3. 03

    Launch

    Campaigns, pixels, forms and CRM routing built and shipped with multiple creative variations from day one.

  4. 04

    Optimization

    Daily monitoring of cost per lead, lead quality feedback loops and continuous creative and audience testing.

  5. 05

    Scale

    Winning campaigns scaled carefully into new zip codes and price points while protecting your cost per appointment.

Portfolio

Recent Lead Generation Campaigns

Six representative case studies from buyer, seller and developer campaigns across the USA, UK and Canada. Figures are portfolio examples.

Buyer Lead Generation campaign in Dallas, TexasBuyer Lead Generation

Dallas, Texas ๐Ÿ‡บ๐Ÿ‡ธ

Leads Generated
412
Cost Per Lead
$2.41
Budget
$993
CTR
3.8%
Reach
318,400
Appointments
37
Luxury Condo Pre-Launch campaign in Miami, FloridaLuxury Condo Pre-Launch

Miami, Florida ๐Ÿ‡บ๐Ÿ‡ธ

Leads Generated
268
Cost Per Lead
$4.15
Budget
$1,112
CTR
2.9%
Reach
241,700
Appointments
24
Seller Valuation Campaign campaign in LondonSeller Valuation Campaign

London ๐Ÿ‡ฌ๐Ÿ‡ง

Leads Generated
196
Cost Per Lead
$5.06
Budget
$992
CTR
2.4%
Reach
163,250
Appointments
19
Condo Investor Leads campaign in TorontoCondo Investor Leads

Toronto ๐Ÿ‡จ๐Ÿ‡ฆ

Leads Generated
341
Cost Per Lead
$3.28
Budget
$1,118
CTR
3.1%
Reach
287,900
Appointments
31
New Construction Enquiries campaign in Phoenix, ArizonaNew Construction Enquiries

Phoenix, Arizona ๐Ÿ‡บ๐Ÿ‡ธ

Leads Generated
523
Cost Per Lead
$1.94
Budget
$1,014
CTR
4.6%
Reach
402,180
Appointments
46
Waterfront Listing Promotion campaign in VancouverWaterfront Listing Promotion

Vancouver ๐Ÿ‡จ๐Ÿ‡ฆ

Leads Generated
154
Cost Per Lead
$6.32
Budget
$973
CTR
2.2%
Reach
128,640
Appointments
16
Why Choose Me

A partner who is accountable to your pipeline

Transparent Reporting

You see every number: spend, impressions, cost per lead and booked appointments. No vanity metrics, no hidden dashboards.

Fast Communication

Questions answered the same working day, with a scheduled weekly call so you always know what is happening in your account.

ROI Focused

Campaigns are judged on closings and commission, not on likes. Every test ladders up to revenue for your business.

Premium Creative

Ad creative that matches the quality of your listings, from clean listing carousels to native-feeling agent videos.

Data Driven Decisions

Budget follows evidence. Audiences, placements and offers are ranked by performance data, never by guesswork.

Continuous Optimization

Creative refreshes, audience rotation and funnel tweaks every week so performance holds up long after launch.

Reviews

What real estate professionals say

Fourteen client reviews from agents, brokers and developers in the USA, UK and Canada, shared as portfolio references.

Before working with Afeez my Facebook budget was basically a donation. He rebuilt the whole funnel, tightened the targeting around the neighbourhoods I actually farm, and within six weeks I had a steady flow of buyer enquiries who genuinely wanted to view homes. What impressed me most was the lead quality conversation. He asked me to grade every lead and then used that feedback to adjust the campaigns. My cost per lead dropped by more than half and I closed three additional transactions last quarter.

Jennifer Thompson

Female โ€ข 43 โ€” Dallas, Texas ๐Ÿ‡บ๐Ÿ‡ธ

I run a small brokerage and had tried two agencies before this. The difference here is accountability. Every Monday I get a report that shows spend, appointments booked and where the pipeline stands, written in plain English rather than marketing jargon. Our condo campaigns are now producing consistent enquiries from serious buyers, several of whom came in with financing already arranged. Afeez also fixed our follow up routing so nothing sits unanswered. That single change alone paid for the retainer.

Michael Robinson

Male โ€ข 51 โ€” Miami, Florida ๐Ÿ‡บ๐Ÿ‡ธ

The seller campaigns changed my year. I had plenty of buyers but almost no listing inventory, and Afeez built a home valuation funnel that finally got homeowners in my area raising their hand. Twelve listing appointments came through in the first two months and four turned into signed listings. He is patient with feedback, explains why he is testing something, and never disappears between reports. Honestly the most organised marketing partner I have hired in eleven years of real estate.

Sarah Williams

Female โ€ข 37 โ€” Los Angeles, California ๐Ÿ‡บ๐Ÿ‡ธ

What sold me was the research phase. He came back with a breakdown of my price bands, the audiences competing for the same buyers, and a realistic budget recommendation rather than an inflated one. Results followed quickly. Cost per lead settled around three dollars and my appointment rate climbed because the landing page finally matched what the ad promised. If you want someone who treats your ad budget like their own money, this is the guy.

David Okonkwo

Male โ€ข 34 โ€” Houston, Texas ๐Ÿ‡บ๐Ÿ‡ธ

We were launching a new construction community and needed enquiries fast without burning through the developer marketing budget. Afeez structured the campaign in phases, tested five different creative angles, and killed the weak ones ruthlessly. Reach was strong but more importantly the enquiries were local and qualified. Our sales office went from quiet weekdays to booked walkthrough slots. He also set up retargeting for people who watched the tour video, which produced some of our best conversations.

Amanda Ruiz

Female โ€ข 45 โ€” Phoenix, Arizona ๐Ÿ‡บ๐Ÿ‡ธ

I am not a technology person and I told him that upfront. He handled the pixel, the forms, the CRM connection and the reporting, then walked me through it once so I understood the basics. My leads now land in my phone within seconds of someone submitting a form, which has completely changed how quickly my team responds. Return on ad spend is the best I have seen in my career, and I have been selling homes since the nineties.

Robert Klein

Male โ€ข 58 โ€” Chicago, Illinois ๐Ÿ‡บ๐Ÿ‡ธ

As a newer agent I could not afford to waste money learning ads myself. Afeez started me on a modest budget and grew it only once the numbers justified it, which I really respected. Three months in I have a predictable monthly flow of buyer enquiries and my first two referral clients from people who found me through the ads. He also coached me on my follow up scripts, which was never part of the deal but made a huge difference.

Lauren Mitchell

Female โ€ข 29 โ€” Atlanta, Georgia ๐Ÿ‡บ๐Ÿ‡ธ

Our previous campaigns produced volume with terrible quality. Afeez rebuilt them around qualifying questions and much tighter geography, and the difference was immediate. Fewer raw leads, far more real conversations, and a noticeable jump in appointments held rather than just booked. The weekly optimisation notes are genuinely useful reading. He flags what is slipping before it becomes a problem instead of explaining it away after the fact.

Christopher Blake

Male โ€ข 47 โ€” Denver, Colorado ๐Ÿ‡บ๐Ÿ‡ธ

Seattle is competitive and expensive to advertise in, so I expected high costs. He got my cost per qualified enquiry down to a level I did not think was possible here, mostly through better creative and constant audience rotation. The retargeting sequence is clever too, it keeps my name in front of people for weeks without feeling pushy. Two listings this spring came directly from homeowners who had seen those ads months earlier.

Patricia Nguyen

Female โ€ข 41 โ€” Seattle, Washington ๐Ÿ‡บ๐Ÿ‡ธ

I hired Afeez to help my team of six get consistent lead flow rather than the feast and famine cycle we had lived with for years. He built separate campaigns per agent specialty and set clear expectations about what each budget could realistically deliver. No overpromising. The monthly numbers have been steady since month two, and the team finally trusts the pipeline enough to plan ahead. Communication has been excellent throughout, even across time zones.

Anthony Marino

Male โ€ข 62 โ€” Boston, Massachusetts ๐Ÿ‡บ๐Ÿ‡ธ

Property marketing in central London demands a certain tone and he understood that straight away. The creative felt considered rather than salesy, and the valuation funnel brought in homeowners in exactly the postcodes we target. Enquiry volume is up substantially year on year and, crucially, the cost per enquiry has stayed flat while we scaled. He is responsive, prepared for every call, and clearly enjoys the analytical side of the work.

James Walker

Male โ€ข 45 โ€” London ๐Ÿ‡ฌ๐Ÿ‡ง

We came to Afeez after a disappointing year with a large agency where we were clearly a small account. Here the attention is completely different. He reviewed our old data, told us honestly which parts were worth keeping, and rebuilt the rest. Instagram in particular has become a real source of vendor enquiries for us, which nobody had managed before. Our monthly appointment count has roughly doubled and the reporting is refreshingly straightforward.

Emily Carter

Female โ€ข 39 โ€” Manchester ๐Ÿ‡ฌ๐Ÿ‡ง

The investor-focused condo campaigns he built for us hit their targets in the first month and have improved since. What stands out is his willingness to be told the leads were wrong early on and to fix it without defensiveness. Within three weeks the quality issue was gone. We now have a reliable monthly volume of enquiries, a lower cost per lead than we budgeted for, and a clear picture of which buildings and price points perform best.

Mark Davidson

Male โ€ข 48 โ€” Toronto ๐Ÿ‡จ๐Ÿ‡ฆ

Waterfront listings are a narrow audience, so I was sceptical that paid social could work for my niche. Afeez proved me wrong with careful targeting and beautiful creative that actually did the properties justice. The enquiries have been fewer in number but far higher in value, and two resulted in offers within the first eight weeks. He is professional, quick to reply, and gives honest advice even when it means spending less with him.

Natalie Cooper

Female โ€ข 36 โ€” Vancouver ๐Ÿ‡จ๐Ÿ‡ฆ

Contact

Let's Grow Your Real Estate Business

Tell me about your market, your current lead flow and where you want to be in the next ninety days. I'll reply with an honest assessment of whether paid social is the right lever for your business.

Emailadeshinaafeez323@gmail.com